The British Fashion Council is a not for profit organisation which harnesses the resources of the industry to help improve. And sustain British fashion at the international fashion market. Its aim is to develop a better understanding between designers, buyers and retailers. Of how the fashion industry works and how it can be improved. This understanding will then be translated into an improved supply chain. Improved design process and ultimately into improved value for money for the consumer.
As a representative of the British fashion industry, the BFC manages and co-ordinates the standards. Which are used by all UK retailers to ensure that their clothing and accessories to meet high quality standards. Which they have set themselves. It also oversees the production of clothes, accessories, footwear and other fashion products and assists. In the development of new designs and materials that will enhance the products that are on offer.
The BFC was set up by the government in January 1996 and is governed by a Code of Conduct. The Code of Conduct has become a key part of any retailers, as it sets out what is acceptable. In terms of dress code and how these are to be applied in practice. However, it is the Code of Conduct which has been responsible for making the most visible impact. On the fashion industry, both in terms of improving the design process and increasing. The number of products which can be marketed in this fashion sector.
Role of The British Fashion Council
The British Fashion Council sets the standard of the market for the high street chains. These stores are the main focus of the retail industry. And the BFC works with them to help them develop a uniform design. And style that will help to promote a uniform consumer image. The Code of Conduct helps to ensure that retailers adhere to high quality. Standards and can be relied upon for the products they sell.
The BFC has developed its role as a leading provider of the required information and guidance. To retailers through a number of publications. The publications are designed to inform retailers about current developments in fashion. The best ways to improve and protect the design process and the latest trends. The publication is also used to give advice on the best approach to new designs for particular seasons.
The BFC publishes a range of magazines which provide advice to retailers on the design process. As well as a guide to retailers in helping them understand and adapt to changing trends. This is particularly important when it comes to seasonal changes. These publications are also used to ensure that retailers are aware of any changes. In design processes and trends so they can continue to provide a high quality service to their customers.
The BFC also helps to market and advertise the UK’s designer fashion industry. In this way, they help to establish credibility and recognition in the international fashion market and help to maintain a strong base for the designers of tomorrow. Their success in this area is founded upon their ability to understand trends, identify potential talent and develop relationships with manufacturers. They are also responsible for the distribution of information to retailers, designers and distributors, which in turn helps to ensure that consumers are able to access the information that they need and use it to make informed decisions about their shopping needs.
The British Fashion Council has helped to shape and enhance the careers of hundreds of designers and their successful creations in the fashion industry and has helped to increase sales in many cases. For a small investment, the BFC can also help to provide a valuable service to the retailers, designers and retailers who may not have been able to afford such services before they were established.