Fendi is yet another familiar name in the world of designer items. Want to know all about Fendi? Read this article to be knowledgeable about this company.
This company was founded by the powerful couple Adele and Edoardo Fendi way back in 1925. Some of its founding principles include being a brand for elegance, style, craftsmanship, and sheer innovation. The brand is relatively new compared to other designer brands that have been around for over a century. One of their biggest boosts as a brand was when they collaborated with the legendary Karl Lagerfeld in 1965. Another notable collaboration was with Silvia Venturini Fendi in 1992. The company is also later acquired with LVMH in the year 2000.
Office In Palazzo Della Civilta Italiana
This location is also known as the Square Colosseum and it is located in Rome. It is an iconic location that has been around since 1937 and it is brimming with so much history and culture. That is why it is such a fitting office for Fendi. The brand moved into this location in the year 2015. It is currently the headquarters of the luxury fashion brand and the deal says that it will stay that way for the next decade or so. It is actually said that the luxury brand has to pay an annual fee of two-point eight million euros just so they can rent out the space.
This move is actually both symbolic and practical. The location is very fitting in order to pay homage to the roots and heritage of the brand. This location also symbolizes the brand’s willingness to look into the future and to face it with innovation and better creations.
Contrary to popular belief, the Palazzo Fendi is more than just a store that sells Fendi products. This is located in the heart of Rome and it offers an immersive experience to its guests for them to gain a better understanding of what the brand is all about.
The architectural façade is very similar to 17th-century Italian designs. The ground and first levels are exclusively Fendi boutiques and they house numerous fashion items that are for sale. These products are both for men and women. One may take a furnished glass elevator to the higher levels to see the atelier which is where so many of the custom pieces are crafted. The other floors have luxury living spaces and apartments for VIP clientele and other high-profile individuals. The Fendi hotel has numerous suites filled with sophisticated pieces and special furniture that will give the tenant a premium Fendi lifestyle experience. There is even a luxury restaurant and a bar. This is the go-to place if you are looking for a special location to experience a luxurious Italian and Roman living.