Here is the second part of the list of amazing facts about the Versace brand. It is such an iconic institution in the world of luxury and high fashion. It is definitely interesting to know more about its history, the founders, the previous shows, some special fashion pieces, and many more. Read this article if you are a huge fan of high-fashion labels and you would like to know about Versace.
First Brand To Cooperate
Historical records indicate that Versace is the brand that paved the way for supermodels. That is because they are the first brand to collaborate with supermodels as well as musicians and other stars. Fashion shows are typically held by high-fashion labels per season in order to properly showcase their pieces and everything else that is included in their line. Versace was the first one to partner with supermodels to wear their clothes during fashion shows. They are also the ones to pay them handsomely which further blossomed into a legitimate career option.
Versace also worked with other celebrities and notable individuals to further their brand. Some of the iconic people include Elton Joh, Michael Jackson, Madonna, and Princess Diana. Gianni Versace partnered with these individuals to further advertise the brand. He formulated campaigns that centers these famous people and they were the first brand to do so. Some of the most notable celebrities were also invited to sit at the front rows of every fashion show. It was a brilliant marketing tactic that obviously worked.
Fifty Percent Of Ownership
Did you know that not the entire Versace merchandise was transferred to Donatella after her brother Gianni died? Fifty percent of everything was actually allocated to Donatella’s daughter and his niece. She was only eleven years old at the time that happened but now that she is older, she currently holds an active role in the company. His niece is part of the board of directors. She is also largely operating under the management of Donatella.
Zero Sewing Experience
Despite Donatella’s active involvement in the world of fashion, she has actually never sewed in her whole life. The only reason why she is in the industry in the first place is because of her brother’s immense passion for clothes and crafting outfits for himself. This was never really Donatella’s primary career choice. Her lack of sewing skills is not really an issue as she learned to love the craft and effectively took over once Gianni died. Her reign also proves that it is not really necessary for her to learn the skill in order to be an effective creative director and chief of such a high-fashion brand in the industry.