Most Interesting Facts About Guccio Gucci (Pt. II)


Most Interesting Facts About Guccio Gucci (Pt. II)

When Gucci’s name comes into mind, most Fashionphiles Inc. evokes an image of luxury that Alessandro Michele has been dreaming of in recent years. Or maybe they spoke of the stunning silhouettes and ad campaigns of Tom Ford. Yet long before the Gucci show is by iconic designers, the fashion house is just a small leather store. Read this for more interesting facts about Guccio Gucci and the brand itself.

The Business

Most Interesting Facts About Guccio Gucci (Pt. II)
Most Interesting Facts About Guccio Gucci (Pt. II)

The Gucci business prospered through the 1970s, but internal family disputes dominated the 1980s, taking Gucci to a disaster. After the death of his father in 1983, Rodolfo’s son Maurizio Gucci has taken over the company management but some say he is an ineffective president. They had brought Dawn Mello as editor. He was the RTW designer in the year 1989. He regains the reputation of the company. Well aware of the tainted image of Gucci and the importance of its brand name, Mello eventually recruited Tom Ford. In 1994, he was promoted to the creative director role. Before Mello returned to her position as president of the American retailer Bergdorf Goodman. She started the relocation of Gucci’s headquarters from Milan’s business center to Florence, where the company’s craft traditions were rooted.

Gucci Stores

Most Interesting Facts About Guccio Gucci (Pt. II)
Most Interesting Facts About Guccio Gucci (Pt. II)

In 1997, there were 76 Gucci stores all over the world, along with various licensing agreements. Ford played a key role in the decision-making process with De Sole when the Gucci Group acquired Yves Saint Laurent Rive Gauche, Bottega Veneta, Boucheron, and Sergio Rossi, among others. By 2001, Ford and De Sole shared responsibility for major business decisions, while at the same time Ford coordinated production at both Yves Saint Laurent and Gucci.

Nevertheless, in 2003, the French group Pinault-Printemps-Redoute purchased ownership of 60% of the shares of the Gucci Group. Women’s Wear Daily then announced the Gucci Group’s departure of both Domenico De Sole and Tom Ford when their contracts expired in April 2004. Under the direction of both of them, the last spring collection was a critical and commercial success. In March 2004, they will replace Ford by a team of younger designers recruited from the ranks of the company’s employees, amid widespread speculation in the fashion press about his heir.

Company Politics

Creative Director Frida Giannini and CEO Patrizio di Marco had to step down from Gucci, as announced on December 12, 2014. Eventually, Marco Bizzarri is the brand’s CEO. In 2017, Bizzarri said he would ban fur from Gucci collections as of 2018. Gucci started online operations in New Zealand in the same year. Michele reintroduced the double-G Marmont logo of the brand after being appointed creative director of Gucci in 2015. Over the years, Gucci has grown as a logo of abundance that represents not only the luxury fashion house but also a term of slang. In addition to it, Gucci’s association of boldness and opulence has also ensured that it has lent itself to many rappers and hip-hop artists as a constant source of inspiration, contributing to the creation of this slang.

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